VP of Business Travel & Revenue Optimization


Alex has been in the Hospitality industry for over 20 years. Leading sales teams to drive optimal results in all aspects of revenue generation. As Area Director of Business Travel he set up strategic marketing plans for major brands such as Starwood Hotels & Resorts, Marriott, Carlson Wagonlit, Hilton Corporation.
As VP of Business Travel Sales for Alliance Professional Systems he evaluates under performing Hotels and completes TASK FORCEassistance to implement , train, and mentor for higher results.
Key areas of focus is New Account Identification, development, and solicitation Initiation, compilation, and presentation of site selection recommendationsprospective new clients.
He is a Business & Marketing Plan developer while working with new Hotel projects and focuses on Market Studies for new development and existing Hotels.

Key areas of expertise:

  • Revenue Management
  • Sales proposal development, presentation, and client negotiations
  • Initiation and negotiation of applicable hotel and meeting facility contracts
  • Facilitation of the sales transaction process
  • Creation, compilation, and processing post-event hotel pick-up reports
  • Account Management and administration